E-commerce includes broad fields of tools and principles. The aim is to combine these tools so that the customer's requirements are fulfilled. The implementation of e-commerce should be consistent with the overall strategy of the company.
E-commerce as a kit
The following fields must be consistent in order to reach the highest returns:
E-shop in general
Internet business transactions have became a general standard in last couple years. Structured catalogue, photo catalogue and order system are the certainly the basic elements of an e-shop. To save time and to work effectively, it is good to know few things.
B2C – towards the end-users
Every activity of an e-shop, which is made for end-users, should focus on relationship with customers. Improving relationships and gaining the trust of the customers helps increase the numbers of orders. The following are the key factors:
B2B – cooperation with partners
Relationships among business partners , their optimization, automation, acceleration, and simplification are the main points of B2B solution.
Internet marketing and SEO
Running an e-shop or other web application with big traffic and visitor activity is a long-term goal. The content maintenance, distribution of news, marketing announcements, and marketing campaigns need permanent care. The quality of these operations lowers the costs of one order and increases the number of orders. Although the benefits of these activities are measurable, many people in the Czech Republic are still skeptical about it. The higher return on investment is caused by specialized firms, which are engaged in this separate field of internet technologies.
You do not need to use e-commerce only when doing business outside the company. You can also optimize the processes inside the company. An example can be the ordering system in a company – on the level of offices as well as individual employees.
E-commerce, support of processes and savings
Interface among parent IS and e-commerce solution can be set up differently. The right balance of these two solutions brings considerable savings and can enable employees to change their roles.
Extent and complexity of an e-commerce issue shows that we need to divide the implementation into several steps. We not only decrease the financial leverage at time but we also pay more attention to particular fields of e-commerce.